#ICA75

Great moments of learning and inspiration are currently unfolding on Twitter courtesy of the Institute of Contemporary Art/Boston. Last Friday, the ICA celebrated its 75th anniversary as an institution in Boston and to mark this glorious occasion, the museum has been tweeting interesting historical facts, proving that social media is an excellent tool to educate people with (I was sold on this idea a while back, which is why I love Twitter).

Their first tweet rolled in on September 27th. It was love at first sight for me:

The next day the museum tweeted that Paul Gauguin was the subject of the Institute’s first exhibition, but not without capping off the tweet with a bit of humor courtesy of the eccentric Salvador Dali:

On September 29th, I learned of a “first” in the ICA’s history:

On September 30th, I learned of this bold move:

The ICA made a commitment early on in its existence to celebrate diversity (something that excites me in any museum):

Roughly 15 years before the completion of Harvard University’s Carpenter Center for the Visual Arts, a seminal work in the history of Modernism in Boston and Cambridge, the ICA presented this exhibition:

Another great moment of learning unfolded as I read this tweet regarding the Chilean artist Roberto Matta, whose mural in Valparaiso knocked my socks off in 2004 while studying abroad:

Bostonians were exposed to minimalism through this exhibition:

And what about Andy Warhol?

The above screenshots are just a few of the many “#ICA75″ tweets highlighting the history of the ICA. Follow the ICA on Twitter @ICAinBoston and you’ll learn something new everyday. They’re only up to 1966, so many more interesting facts to come. Thanks to the ICA for this newly acquired wealth of knowledge!

Leave a comment

1 Comment

  1. This is an absolutely brilliant idea. It’s nice to see another museum — right here in our own back yard — using Twitter well! I appreciate that they have a mix of scheduled Tweets and live interaction with folks online. Definitely a good model for any organization to follow.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: